Dream big - with a laser like focus!

This entry has been reproduced with permission.

Here are the common sense reasons why a laser focus is more likely to lead to startup business success:

• Time to market is critical. It takes too much time to build processes and products to capitalize on a broad strategy. Meantime, small competitors will appear and seize your business opportunities and steal your targeted customers.
  


• Keep infrastructure costs low. Every business needs some basic equipment and infrastructure, and ongoing development costs. Attempting to roll out the big dream internationally all at once costs lots of money. Getting more money is hard, but not as hard as building the big infrastructure and getting it right the first time.
  


• Need to be nimble. Every successful startup I know has had to “dodge and weave” quickly as they learn what their customers really want, and what really works in product design and marketing. Bloated products and the grand unifying “theory of everything” won’t allow you to adapt quickly to market changes and mistakes made.
  


• Proving market leadership. Success requires market leadership in your product area, and it’s easy to see that pushing more products and services dilutes your focus and attention. Market leadership isn’t a one-time thing, it means continuous innovation, or you will be left behind.
  


• Maintaining quality is key. The more you try to do in parallel, the harder it is to maintain quality. Remember the old maxim that “you only get one chance to make a great first impression.” Customers are fickle, and good quality and goo customer service is hard, even with a focused product.
  


• Personal bandwidth is limited. When things become too messy and complex, and even you are not sure of priorities, people get disillusioned, tired, lose motivation, and tend to give up easily. A laser focus is easier to communicate, easier to manage, and more likely to get done quickly and well.

Be inclusive in bringing about growth - be clean and green - get the local people and government to be on your side.Save resources and spend wisely on essentials till the venture starts to become profitable-find ways to complete the needs of people and customers-many times barter does work-a fair bargain is what must be offered to people with whom one interacts-it works for even the local community.
I have added my thoughts to the article here - it is brilliant and to the point - very relevant today to read the full article please visit
http://blog.startupprofessionals.com/

Thanks Marty.