• Zoom and alternative views: "Customers want a complete picture,showing the tops and bottoms of shoes, for instance, or displaying a suitcase both closed and open so the shopper can see interior dimensions.It helps to reassure a customer-it simply works!
• Informative content: Talk to super sales personnel in stores to find out how they describe products to customers.
• Multi-channel synchronization: That creates trust when customers see the same offers, products and quality across channels, he said.
• Product comparison: That resulted in higher conversion rates and a sale with a higher gross margin, ultimately created a 56% increase in sales of compared products which in turn created a 3% increase in overall sales.
• Placing newspaper inserts online: Moving the insert to the home page resulted in a 250% increase in online sales of advertised products.
• Store pick-up: Communicating delivery options on product pages increased completion rates by 32%, store pick-ups by 44% and sales by 65%.
• Larger view: It's the No. 1 most visited page on the web site.People need to know and feel assured they are buying from among the best and most popular vendors.
• Useful tips: Adding suitable tips increased products added to the shopping cart by 5-10% and conversion rates on related items went up fourfold.
• Live chat: Making the live chat option available on every page increased live chat contacts by 70%, which resulted in more closed sales. An audience member asked why increased contacts to the call center was a benefit. Because they resulted in sales.
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