Project Laser Beam (PLB) is a five-year, US$50 million public-private partnership that seeks to eradicate child malnutrition. It brings together the expertise of UN agencies with that of Fortune 500 companies, and others in the private sector, to work with local governments and companies to find new solutions to old problems.
PLB was unveiled in September 2009 by PLB founding partners WFP, Unilever, Kraft Foods, DSM and the Global Alliance for Improved Nutrition (GAIN).
http://www.wfp.org/how-to-help/companies/laserbeam
I think this is an amazing initiative from WFP - such programs should be replicated globally in my opinion.
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