Sunday, November 14, 2004

Tips for selling a product & getting attention

Find people who might be interested in your product.

If a anybody posts about an itch that your product scratches, email them, work a link to their post into yours, and be sure to send them a trackback ping.

If people with the same itch comment on the blogger's post, email them too.If people mention similar products that don't quite scratch the itch, look for posts and comments on those products, and repeat.

I have a lot of new products to try, too.Tell people how you found them and why you think they might be interested in your product. "I read your post on , and I think you might be interested in because ." is more compelling than "! ! !"

Find the people who use your product.

If someone sends you a trackback ping, read their blog, see if anyone commented on their post or sent them a trackback ping, and repeat.

Not everyone sends trackback pings.

Search for your name, your product's name,trade names name with search engines.

Be accessible and engage everyone.Solicit feedback, constantly, about everything. Ask everyone what they like, dislike, would like added, would like changed, etc. Incorporate their feedback into your product.

Help people use your product. This is easy if you know who's using it.Ask individuals to help you do things that you can't do yourself.
A list of stores in a city where your products are available will help customers,a newsletter giving related information on developments in the industry also helps.

Thank everyone.It probably doesn't need to be said, but if someone plugs your product, finds a bug, submits a patch, or suggests a feature, thank them for it. If someone doesn't like your product, but they're polite about it, thank them for trying it. I don't think anyone will object to a thank-you email.

Don't go overboard.Don't email everyone you've ever talked to about your product every time you release a new version or make a change to it. Instead, email everyone who contributed to the new version, thanking them for their contribution, and let everyone else subscribe to your blog or opt-in to a mailing list.

Don't blatantly advertise on all channels.Remember, no matter how proud you are of your product, you don't want to annoy potential customers do you?

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